One of the most challenging and rewarding parts of production is the creation of a :30 commercial spot. I also find this is the most dangerous project for most clients. A :30 spot is your first impression, and the average American can spot high quality work vs poorly done work in less than 4 seconds. in this way, bad video can actually do more damage than help to a businesses image. DreamWelder delievers a higher dollar value than most production companies by shooting more spots than the client requests. This is usually done at a minimal cost increase. The additional spots are kept until the clients in ready to edit them. Little tricks like this can provide businesses with "agency quality" spots as reasonable prices.